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The Bike Priority Story

Bike Priority why and how we started

Welcome to Bike Priority, a family-owned and family-operated company dedicated to all things cycling! We believe that biking isn't just a hobby – it's a lifestyle that can improve your health, save you money, and help protect the environment. Our family has been passionate about biking for years, and we wanted to create a space where we could share our knowledge and experience with others. That's why we started Bike Priority – a website where you can find reviews, tips, and advice on everything related to bikes and biking gear. But we're not just here to discuss the latest and greatest cycling products. We're also committed to making cycling accessible to everyone. Everyone can benefit from biking if you're a seasoned pro or starting out. That's why we're dedicated to providing important cycling information in an easy-to-understand and useable way. Finding the right bike or gear can be overwhelming, especially if you're new to the cycling world. That's where we come in – we're here to help you make informed decisions that will enhance your biking experience. We've tried and tested many products ourselves, and we're confident in giving our honest opinion about what works (and doesn't). We're passionate about biking and want to share that passion with you. So we've got you covered if you're looking for advice on the best bike for your commute or want to learn more about the latest bike accessories. Thanks for visiting Bike Priority – we hope you find what you're looking for!

Our Mission

Is to inspire and empower individuals and families to enjoy the benefits of cycling by providing them with high-quality bikes, accessories, and comprehensive biking resources. We are committed to fostering a community of cycling enthusiasts by offering convenient access to a diverse selection of products and knowledge, all with the goal of enhancing your cycling experience and promoting a healthy and active lifestyle.

Our Vision

Our vision is to become the go-to destination for individuals and families looking to experience the joys of cycling. We aim to create a community of passionate cyclists who come together to share knowledge, resources, and a love for biking. We strive to provide innovative products and services that cater to the unique needs of our customers, and to continually exceed their expectations through exceptional customer service and a commitment to excellence. Ultimately, we aspire to make cycling an accessible, enjoyable, and sustainable form of transportation and recreation for all.

Our Values

  1. Passion for Cycling: We are passionate about cycling and believe it is a fun, healthy, and sustainable form of transportation and recreation.
  2. Community: We strive to create a community of cyclists who share their knowledge and experiences, and support and encourage each other to achieve their biking goals.
  3. Quality: We are committed to providing high-quality products and services that meet the unique needs of our customers and exceed their expectations.
  4. Sustainability: We believe in sustainable practices and strive to reduce our environmental impact through responsible sourcing, packaging, and operations.
  5. Customer Focus: We prioritize our customers’ needs and are dedicated to providing exceptional customer service and support.
  6. Innovation: We are constantly seeking new and innovative ways to improve our products, services, and operations to better serve our customers and community.
  7. Inclusivity: We are committed to creating an inclusive and welcoming environment that embraces diversity and promotes equity in cycling.

Bike Priority was created by a father of two children who found family happiness biking with his kids, frustrated with the lack of valuable information about biking found online.

Welcome! My name is Marcus, I am a proud father of two and a passionate bike rider. I have always been an avid sports enthusiast and a fan of the great outdoors, and biking has been one of my favorite pastimes for as long as I can remember.

As a certified Child Passenger Safety Technician (CPST), I have a deep understanding of the importance of properly securing children in cars, and I am passionate about ensuring their safety while riding in any type of vehicle. That’s why I am thrilled to be able to connect my certification to the mission, vision, and values of the family biking website.

The family biking website is dedicated to promoting safe and enjoyable biking experiences for families, and my expertise in child passenger safety aligns perfectly with that mission. As a CPST, I can help families who bike with their children select and install the appropriate child restraint system to keep their little ones safe on the road.

Child passenger safety is critical when biking with children, as it can help prevent serious injuries or accidents. A CPST can provide guidance on how to choose and install the right type of child restraint system, whether it’s a bike seat, trailer, or other device. Additionally, a CPST can offer advice on proper helmet fitting, safe biking practices, and more.

At the family biking website, safety is a top priority, and my certification as a CPST reinforces that commitment. By partnering with families who bike with their children, I can help ensure that everyone on the road is safe and protected, and that families can enjoy the many benefits of biking together.

I encourage all families who bike with their children to prioritize child passenger safety and consider consulting with a CPST for assistance with choosing and installing the appropriate child restraint system. With our shared commitment to safety, we can make sure that biking is a fun, healthy, and safe activity for the whole family.

Over the years, I have discovered the many benefits of bike riding – not only is it a great form of exercise, but it also provides an opportunity to explore new areas, take in the beauty of nature, and spend quality time with loved ones. And I love nothing more than sharing this joy with my children.

Whether it’s a leisurely ride through the park or a challenging climb at the pump track, my 7-year-old daughter and 2-year-old son have been enthusiastic participants in our biking adventures. Biking together has been a fantastic way to bond as a family and create memories that will last a lifetime.

In my opinion, biking is a great activity for families. It’s a low-impact, fun, and healthy way to spend time together, and there’s something for everyone, regardless of age or ability. I’m grateful to have found a sport that my entire family can enjoy, and I look forward to continuing our biking journeys for many years.